I adored getting the chance to work with Briony to create a full rebrand and new website for her collection of magical offerings.
We went deep together to excavate a rich, earthy and yet mystical energy to infuse into her branding - looking into colours that represented the essence she wanted to get across, and a full suite of logo options including a Sacred Symbol. We then brought everything together onto her Squarespace website providing her with an online home that can evolve as her business grows.
Briony Gunson
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Walk with me..
The Visual anchors of the brand
Creative Alchemy from the heart…
Branding
Custom Web Design
Timeline - 8 weeks
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Briony is a Mindset + Business Coach, Breathwork Facilitator + Trainer.
She loves to help people get clear on what they want in life. And give them the tools and support to make that happen.
Her offerings include mindset and business coaching, breathwork facilitation and training, and meditation workshops. She also LOVES creating spaces for people to come together in retreats and workshops, as well as wellbeing sessions and training for businesses.
The flavours of her brand - as described by her are petrichor, rich dark soil, patchouli, sandalwood, woody, charcoal, lilies… and maybe a little lighter sweetness here and there!
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Briony had a clear vision and elements she wanted to bring into her Brand identity -including the Vesica Pisces, the energy of the snake, and the luxury of gold.
Together we pulled all of the threads together and came up with an aesthetic that captured her grounded approach, together with the mystery and magic she wished for.
Once we had finalised the look and feel that then translated into a Squarespace website that brought it all together.
Now she has a space for her writing on the blog, her events and retreats, her personal and corporate offerings - a home that she is truly proud of.
"I cried! When Lauren showed me the website we designed together, I cried. In a good way!
It's more than just a website! I am so grateful to Lauren for guiding me through the full branding process. I've been running my business for a few years, and I had a website which was “good enough”. I had never had any proper branding done. I kind of told myself a story that proper branding wasn’t essential - I should just get my website live! Done is better than perfect. And in part, that's true. But as my business has grown, I wanted to have a bit more gravitas. I wanted to show up more as my authentic self online.
I particularly enjoyed the branding process. My logo feels really special. I admire Lauren’s creative skills in helping make sense of my varied beliefs, values and passions to distill that into a visual identity. Her ability to express the essence of my brand - which is really my essence - was really exciting and I was quite moved by the final design.
What I loved about working with Lauren is that she’s also a conscious business owner, who operates with spiritual values. I want to approach my business with the same spiritual values like I do the rest of my life! So I’m grateful to have someone that get its :) I felt really emotionally supported by Lauren as well, and she was very communicative at each stage. I felt fully supported during the process.
As a business owner, it's hard trying to figure this all out on your own. I find it much more joyful - and quicker! - to have conscious support from talented, creative professionals like Lauren.
Maybe it is just a website… or maybe it’s more than that! All I know is that I didn’t come here to play small. I want to share my gifts with the world! That’s what Lauren has supported me in doing with my new website. And I’m so deeply thankful to her.”